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Account Based Marketing (ABM) Manager

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Remote - United States

PlanetScale is growing rapidly and reinventing the database space. We have built the database for developers unlike any others – we kept the good parts of the relational database and left behind the baggage. Because our 'touch of the button' solutions are so unique, our customers choose to entrust us with what is often their most precious digital assets, so the stakes couldn't be higher.

PlanetScale’s Marketing team is responsible for the creation and execution of engaging, results driven branding, marketing, sales and demand generation campaigns including large global conferences, regional sales enablement events, webinars and targeted account marketing. We also handle the website, paid and organic search, social media, blogs, collateral, promotions, public relations, and advertising.

We are looking for a data-driven Account Based Marketing (ABM) Manager to shepherd campaigns in close coordination with our sales team. You will plan, organize, and implement end-to-end ABM campaigns targeted at specific accounts and contacts.

What’s the job to be done?

  • You will develop, lead, and implement ABM programs to drive pipeline across all demand generation channels (emails, direct mails, meeting makers, digital ads, webinars, online events, and more) across global regions.
  • You will align with regional marketing and sales teams to ensure ABM campaigns achieve business priorities, messaging, and goals.
  • You will recommend account targets, messaging, and collateral to increase engagement within target accounts and generate pipeline/opportunities for sales
  • You will analyze, report, and measure the full downstream impact of ABM campaigns in terms of meetings booked and pipeline and revenue generated.
  • You will provide suggestions on how to optimize programs/ tactics/ campaigns.
  • You will partner closely across the Marketing team to ensure a positive prospect experience, a consistent and coordinated voice for PlanetScale, smooth and efficient internal operations, and continuous improvement in business results.
  • You will drive new capabilities that enable Sales to connect and cultivate their prospects in a personalized way
  • You will represent the Marketing organization in wider marketing technology and digital strategy plans, with ownership of driving the adoption of any new technologies that can support our ABM objectives.
  • You will on-board and be responsible for ABM agencies and contractors.
  • You will collaborate with digital agencies to develop best-in-class ABM programs that can be maximised across the PlanetScale organization.

These attributes best describe you…

  • You are data-driven, team-oriented, and comfortable communicating across many audiences.
  • You are able to project manage multiple campaigns within a fast-paced environment.
  • You have a proven history of successful campaign delivery and project ownership, scaling programs across multiple regions.
  • This position is ideal for a self-starter interested in working at a high-tech startup, who recognizes the opportunity for exposure to a dynamic, innovative marketing team.
  • You are highly organized and able to operate in ambiguous or changing situations
  • You thrive in an environment of cross-department collaboration.
  • You exhibit an ambitious approach, and start-up/dive-right-in mentality.
  • You have a passion to lead programs that directly impact and enable our organization to drive higher levels of pipeline attainment.
  • You want to work in a fast-moving rocketship, own and design programs, and make a significant impact on the success of the business.
  • You demonstrate a keen eye for attention to detail and have a positive, go-getter attitude.
  • You are a self-starting, enthusiastic individual who is willing to take innovative approaches and responsibility for outcomes.

What you will need

  • 5+ years of experience in a related Marketing or campaign management role.
  • Prior experience building successful multi-channel demand generation, ABM, and integrated enterprise campaigns.
  • Demonstrated understanding of ABM, demand generation, cultivating best practices, and campaign creation You display a high competency in ABM, digital marketing trends, and best practices.
  • Demonstrated proficiency with Google Drive, sophisticated marketing and reporting tools, and data sets.
  • Technically savvy; exposure to modern marketing technology including cookie based advertising, intent data, web personalization, and web traffic analysis platforms (GA, Heap, etc) preferred
  • You have supported either the Software or Technology industries.
  • You exhibit a high attention to detail.
  • You operate with a high level of ownership and autonomy, meaning you can take a project from creation to completion and show the results.
  • Excellent communication skills - both written and oral.
  • You build strong interpersonal relationships and proactively share ideas and success.
  • You use and interpret data and analytics to quantify and improve marketing results.
  • You present project management skills with an ability to create, enact and adjust plans as needed.

What else will help you be successful

  • Experience working in a remote organization
  • Basic knowledge of open source development and communities


At PlanetScale we believe in supporting people to do their best work and thrive no matter the location. Our mission is to build a diverse, equitable, and inclusive company. We strive to build an inclusive environment where all people feel that they are equally respected and valued, whether they are a candidate or an employee. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, pregnancy status, and veteran status.

If you have a disability, please let us know if there's any way we can make the interview process better for you; we're happy to accommodate!



Perks at PlanetScale

Work with top tier teammates around the globe
Competitive salary & equity
Unlimited PTO

Apply to Account Based Marketing (ABM) Manager

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